Factors influencing Saudi Arabian women's shoppingbehavior in online purchase activities / Areeg ALMowalad, Lennora Putit
The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 34...
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| Format: | Book |
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Faculty of Business and Management,
2013.
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| Online Access: | Link Metadata |
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