An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio
The Internet has proved to be a widespread medium and an integral part of the habits of millions of users. An effective online communication strategy is considered nowadays a key element to achieve a competitive advantage on the market, to satisfy actual and potential tourists' information need...
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| Format: | Book |
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Faculty of Hotel & Tourism Management Universiti Teknologi MARA, Selangor,
2009.
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| Online Access: | Link Metadata |
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