Analysis of social dine-out preferences of the university members according to personal characteristics: a case study of the university in the Southwestern Region in the U.S. / Chang Lee.

As the annual migration of new students to campuses occurs, college town populations are composed of younger generations from different regions with different characteristics. This study illustrates the way students, faculty, and staff view dining out attributes when they select a restaurant for soc...

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Bibliographic Details
Main Author: Chang, Lee (Author)
Format: Book
Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus, 2010-04.
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100 1 0 |a Chang, Lee  |e author 
245 0 0 |a Analysis of social dine-out preferences of the university members according to personal characteristics: a case study of the university in the Southwestern Region in the U.S. / Chang Lee. 
260 |b Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,   |c 2010-04. 
500 |a https://ir.uitm.edu.my/id/eprint/19428/7/AJ_CHANG%20LEE%20JTHCA%20B%2010.pdf 
520 |a As the annual migration of new students to campuses occurs, college town populations are composed of younger generations from different regions with different characteristics. This study illustrates the way students, faculty, and staff view dining out attributes when they select a restaurant for social purposes. Attributes such as price, cuisine, atmosphere, service quality and food quality, name brand, location, convenience, architectural design, other customers, previous experience, and alcohol service are used to identify members' social dining preferences. Furthermore, the study also observes whether the importance of dining attributes is different according to personal and dining out characteristics. 
546 |a en 
690 |a Food industry and trade. Halal food industry. Certification 
690 |a Social perception. Social cognition 
690 |a Interpersonal relations. Social behavior 
655 7 |a Article  |2 local 
655 7 |a PeerReviewed  |2 local 
787 0 |n https://ir.uitm.edu.my/id/eprint/19428/ 
787 0 |n https://www.jthca.org/ 
856 4 1 |u https://ir.uitm.edu.my/id/eprint/19428/  |z Link Metadata