Malaysian tourists' motivation towards outbound tourism / Mohd Hafiz Mohd Hanafiah, Zulhan Othman...[et al]
The Malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. Despite this, research relating to the motivations for Malaysian outbound tourism, especially the push and pull factors are scarce. Therefore, it is necessary to unders...
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| Main Authors: | , , , , |
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| Format: | Book |
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Faculty of Hotel and Tourism Management, Universiti Tekonologi MARA Selangor, Puncak Alam Campus,
2010.
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| Subjects: | |
| Online Access: | Link Metadata |
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