How bloggers use geography to develop online destination image for Malaysian Borneo / Siao Fui Wong, Balvinder Kaur Kler and Stephen Laison Sondoh, Jr.
This paper provides an understanding of how one single brand effectively represents two places drawing from location branding for tourist destinations. How are images and stories within blogs used to create online destination image (ODI)? A qualitative content analysis (QCA) explored a purposive sam...
Saved in:
Main Authors: | Wong, Siao Fui (Author), Kler, Balvinder Kaur (Author), Laison Sondoh, Stephen (Author) |
---|---|
Format: | Book |
Published: |
Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus,
2017-12.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
by: Syed Annuar, Sharifah Nurafizah, et al.
Published: (2016) -
Strategic management accounting information usage and the choice of competitive strategy: moderating role of corporate life cycle / Pu Zhao, Raman Noordin and Stephen Laison Sondoh Jr
by: Pu, Zhao, et al.
Published: (2023) -
Poverty eradication, land development and forest resource utilisation among the orang asli in peninsular Malaysia / Lim Hin Fui
by: Lim, Hin Fui
Published: (2004) -
PRESENTASI DIRI BLOGGER DALAM MENGKOMUNIKASIKAN PERSONAL BRANDING: Studi Kasus Beauty Blogger Hani Hikaru
by: Anisa Maulida, -
Published: (2018) -
Germination of Canarium Odontophyllum seeds as affected by desiccation / Aziela Masarip, Fui Ying Tsan and Darius El-Pebrian
by: Masarip, Aziela, et al.
Published: (2020)