Brand positioning of Kota Bharu as Islamic city / Hasnina Hassan,Ghazali Ahmad and Roslizawati Che Aziz

• Главные авторы: Hassan, Hasnina (Автор), Ahmad, Ghazali (Автор), Che Aziz, Roslizawati (Автор)
• Формат: ‌
• Опубликовано: Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus, 2017-09.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

Over the last 30 years, place marketing has become an increasingly mutual strategy for entrepreneurial cities, regions and countries seeking to gain advantage in a competitive environment. Competition between places is global. Kota Bharu is the state capital of Kelantan, on the east coast of Peninsu...