Personification in marketing communication: case study of Malaysian brands / Azahar Harun...[et.al]
This paper assesses the anthropomorphic forms depicted in four established Malaysian brands. They are Julie's, Habib, Karangkraf and Happy Prepaid. In order to measure its effectiveness in brand design, a Visual Content Analysis approach is employed. This qualitative method which involves multi...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
2016.
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| Online Access: | Link Metadata |
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