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Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]

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Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right timeNfor the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighte...

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Bibliografische gegevens
Hoofdauteurs:	Ahmad, Noor Azmi (Auteur), Kamarudin, Syaquif Yasin (Auteur), Abdul Aziz, Azdel (Auteur), Bakhtiar, Mohd Faeez Saiful (Auteur), Che Ahmat, Nur Hidayah (Auteur)
Formaat:	Boek
Gepubliceerd in:	2011.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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