Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right timeNfor the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighte...
Saved in:
Main Authors: | Ahmad, Noor Azmi (Author), Kamarudin, Syaquif Yasin (Author), Abdul Aziz, Azdel (Author), Bakhtiar, Mohd Faeez Saiful (Author), Che Ahmat, Nur Hidayah (Author) |
---|---|
Format: | Book |
Published: |
2011.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad ... [et al.]
by: Ahmad, Noor Azmi, et al.
Published: (2011) -
The influence of direct financial compensation towards future-graduates career choice in hotel industry / Noor Azmi Ahmad ... [et al.]
by: Ahmad, Noor Azmi, et al.
Published: (2012) -
Information and communication technology application's usage in hotel industry / Azdel Abdul Aziz... [et al.]
by: Abdul Aziz, Azdel, et al.
Published: (2012) -
Work-related musculoskeletal disorder (WMSDs) and functional status of firefighters in Klang Valley/ Nur Liyana Aqilah Mohd Azmi and Mohamad Ghazali Masuri
by: Mohd Azmi, Nur Liyana Aqilah, et al.
Published: (2019) -
Analysis Of Effect The Price, Service, Facilities And Location To Customer Satisfaction Star Hotel In Tawangmangu
by: Falakh, Adhy Fajrur Nur, et al.
Published: (2016)