Social media information and hotel selection: Integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad

The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospita...

Full description

Saved in:
Bibliographic Details
Main Authors: Abang Othman, Dayang Nadiah (Author), Abdul Gani, Arni (Author), Ahmad, Nur Farahwati (Author)
Format: Book
Published: UiTM Press, 2017.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!