Online purchase intention: explorations of the Facebook users' psychological factors / Dilla Kartini Naradin ...[et al.]
The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-...
Saved in:
Main Authors: | Kartini Naradin, Dilla (Author), Hairuddin, Hanitahaiza (Author), Ab Malik, Ariff Md (Author), Suzila Kassim, Erne (Author) |
---|---|
Format: | Book |
Published: |
UiTM Press,
2018-12.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Determinants of the saving behaviour among students of UiTM Terengganu / Dilla Kartini Naradin ... [et al.]
by: Naradin, Dilla Kartini, et al.
Published: (2017) -
Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
by: Md. Ab. Malik, Ariff, et al.
Published: (2018) -
Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
by: Zamzuri, Norol Hamiza, et al.
Published: (2018) -
Factors influencing purchase intention based on facebook advertising: DAS / Akmal Aini Othman ... [et al.]
by: Othman, Akmal Aini, et al.
Published: (2019) -
Students' intention towards entrepreneurship as a career: a case of university students / Kartini Mat Rashid ... [et al.]
by: Mat Rashid, Kartini, et al.
Published: (2021)