Color psychology in advertising / Puteri Adlin Afina Azam Fitri

This current modern era. Advertising has several types of techniques used to attract consumers to a product or service. The most commonly used techniques are those involving human psychology that gives a touch to the heart but gives high impact. According to Orana Velarde (Visme.com. 2016), marketin...

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Bibliographic Details
Main Author: Azam Fitri, Puteri Adlin Afina (Author)
Format: Book
Published: Faculty of Art and Design, 2020.
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