Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]

The food truck industry has become a phenomenon and gained popularity around the world. Long gone are the days where street food is only restricted to hotdogs and burgers; the advent of food trucks, brings a mixture of complex menu items and crowd favorites direct to the masses. In Malaysia, food tr...

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Bibliographic Details
Main Authors: Mohamad Saber, Joesri (Author), Raja Mustapha, Raja Iskandar Putera (Author), Ibrahim, Mohd Zool Fadli (Author), Salim, Azlan (Author), Abdul Razak, Mohamad Akmal (Author)
Format: Book
Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
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