Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
The food truck industry has become a phenomenon and gained popularity around the world. Long gone are the days where street food is only restricted to hotdogs and burgers; the advent of food trucks, brings a mixture of complex menu items and crowd favorites direct to the masses. In Malaysia, food tr...
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Main Authors: | Mohamad Saber, Joesri (Author), Raja Mustapha, Raja Iskandar Putera (Author), Ibrahim, Mohd Zool Fadli (Author), Salim, Azlan (Author), Abdul Razak, Mohamad Akmal (Author) |
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Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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Online Access: | Link Metadata |
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