A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention....
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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| Subjects: | |
| Online Access: | Link Metadata |
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