The role of social influence model in social media marketing / Saiful Bahri Mohd Kamal... [et al.]

• Main Authors: Mohd Kamal, Saiful Bahri (Author), Zainol, Noorliza (Author), Mahat, Fadhlina (Author), Abdullah, Dahlan (Author), Bahari, Khairil Anuar (Author), Azmi, Nuruddin (Author)
• Format: Book
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

Over the past few years, hotel businesses have acknowledged the huge role of social media in facilitating and assisting business growth due to its ease-of-use and speed of reach in nature, which essentially allow businesses to perform a role in social media marketing, where businesses can personally...