The effect of retail mix on passengers' motivation to shop at airport terminal outlets / Siti Zaleha Sahak ... [et al.]

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...

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Главные авторы: Sahak, Siti Zaleha (Автор), Mohd Yusof, Abdul Wahab (Автор), Mudri, Erni Yusliza (Автор), Saidin, Sadinar (Автор)
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Опубликовано: Universiti Teknologi MARA, Selangor: Puncak Alam Campus: Faculty of Business and Management, 2018.
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