The effect of retail mix on passengers' motivation to shop at airport terminal outlets / Siti Zaleha Sahak ... [et al.]

• Główni autorzy: Sahak, Siti Zaleha (Autor), Mohd Yusof, Abdul Wahab (Autor), Mudri, Erni Yusliza (Autor), Saidin, Sadinar (Autor)
• Format: Książka
• Wydane: Universiti Teknologi MARA, Selangor: Puncak Alam Campus: Faculty of Business and Management, 2018.
• Hasła przedmiotowe: Article; PeerReviewed
• Dostęp online: Link Metadata

Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...