Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the U...
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| Main Authors: | , , , , |
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| Format: | Book |
| Published: |
Universiti Teknologi MARA Cawangan Selangor and UiTM Press,
2020-02-29.
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| Subjects: | |
| Online Access: | Link Metadata |
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