Pahang food terminologies: Young generations' understanding and usage / Khairunnisa Mohamad Abdullah ... [et al.]

• Main Authors: Mohamad Abdullah, Khairunnisa (Author), Ismail, Faridah Hanim (Author), Zamzuri, Norol Hamiza (Author), Abdul Aziz, Saidatul Afzan (Author), Muhamad, Rosmaliza (Author)
• Format: Book
• Published: Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Selangor, 2020-02-29.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

This paper empirically examines the level of understanding of Pahang food names terminologies and its influence on the usage among the young Malay generation with the age range of between 18 to 30 years old. A causal research design using a quantitative through crosssectional approach was used for d...