The miles and snow business strategy typology and the adoption of management accounting practices / Tuan Zainun Tuan Mat, Ammar Syafiq Subri and Fadzlina Mohd Fahmi

• Egile Nagusiak: Tuan Mat, uan Zainun (Egilea), Syafiq Subri, Ammar (Egilea), Mohd Fahmi, Fadzlina (Egilea)
• Formatua: Liburua
• Argitaratua: Universiti Teknologi MARA, 2021-08.
• Gaiak: Article; PeerReviewed
• Sarrera elektronikoa: Link Metadata

Changes in the business environment requires that a company adopts a more adaptive strategy. A business strategy is not just about planning, but it needs to be supported with meaningful information. Management accounting complements a business strategy by providing crucial information, not just limi...