The miles and snow business strategy typology and the adoption of management accounting practices / Tuan Zainun Tuan Mat, Ammar Syafiq Subri and Fadzlina Mohd Fahmi

Changes in the business environment requires that a company adopts a more adaptive strategy. A business strategy is not just about planning, but it needs to be supported with meaningful information. Management accounting complements a business strategy by providing crucial information, not just limi...

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Bibliographic Details
Main Authors: Tuan Mat, uan Zainun (Author), Syafiq Subri, Ammar (Author), Mohd Fahmi, Fadzlina (Author)
Format: Book
Published: Universiti Teknologi MARA, 2021-08.
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