The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 - 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor

• Главные авторы: Kheen, Shirley Law (Автор), Mohd Noor, Mohd Nazri (Автор)
• Формат: ‌
• Опубликовано: Universiti Teknologi MARA, 2021-08.
• Предметы: Article; PeerReviewed
• Online-ссылка: Link Metadata

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionized the relationship between cons...