Revisiting the effect of mobile advertising content on buying intention / Nor Hazlina Hashim, Normalini Md Kassim and Roshni Ann George

• मुख्य लेखकों: Hashim, Nor Hazlina (लेखक), Md Kassim, Normalini (लेखक), George, Roshni Ann (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Cawangan Pahang, 2017.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

The digital era is known for technological breakthroughs in knowledge exchange through portable computing devices that include android and iOS smart phones. These gadgets, which have become a necessity for many, offer numerous advertising opportunities for companies to reach a wide pool of potential...