The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam
This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The fi...
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Main Authors: | Ashton, Ann Suwaree (Author), Limisariyapong, Suchawadee (Author), Islam, Rasmee (Author) |
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Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2020-01.
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Online Access: | Link Metadata |
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