The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam

This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The fi...

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Bibliographic Details
Main Authors: Ashton, Ann Suwaree (Author), Limisariyapong, Suchawadee (Author), Islam, Rasmee (Author)
Format: Book
Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
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