The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam

• Main Authors: Ashton, Ann Suwaree (Author), Limisariyapong, Suchawadee (Author), Islam, Rasmee (Author)
• Formato: Livro
• Publicado em: Universiti Teknologi Mara Cawangan Pulau Pinang, 2020-01.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The fi...