Factors influencing young consumers' purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat
Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers' purchase intention towards organic food...
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| Format: | Book |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia,
2018-06.
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