Factors influencing young consumers' purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat

• Glavni autori: Ayub, Aynul Haydirah (Autor), Nik Muhammad Naziman, Yusrina Hayati (Autor), Samat, Muhammad Faizal (Autor)
• Format: Knjiga
• Izdano: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia, 2018-06.
• Teme: Article; PeerReviewed
• Online pristup: Link Metadata

Research findings on buying behaviour towards organic food product are still inconsistent. Therefore, this study aims to examine a significant relationship between environmental consciousness, health consciousness and social influence and young consumers' purchase intention towards organic food...