Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad ... [et al.]
Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-maki...
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| Main Authors: | , , , |
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| Format: | Book |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia,
2019.
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| Online Access: | Link Metadata |
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