Exploring strategic factors for promoting blood donation campaign / Nur Shahrulliza Muhammad ... [et al.]

Approximately 2.2 percent of the Malaysian population donates blood each year, compared to the standard expectation of 5 percent. It is a sign that this country will experience insufficient blood supply in the future. This worrying statistic has led to the exploration of blood donation decision-maki...

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Bibliographic Details
Main Authors: Muhammad, Nur Shahrulliza (Author), Hamdan, Fairus (Author), Norman, Helmi (Author), Yunus, Amie Azida (Author)
Format: Book
Published: Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam, Malaysia, 2019.
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