Role of management accounting practices in creating values: a case study of Asia highway / Mohd Nur Hakim Bahaman and Ibrahim Kamal Abdul Rahman

• Hoofdauteurs: Bahaman, Mohd Nur Hakim (Auteur), Abdul Rahman, Ibrahim Kamal (Auteur)
• Formaat: Boek
• Gepubliceerd in: Universiti Teknologi MARA Cawangan Selangor, 2014-06.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

Management accounting plays crucial role in a company because management accounting information helps managers to make decision. One of the areas that need critical analysis to make decision is marketing area where customers' satisfaction is essential. In order to sustain customer satisfaction,...