Ideation in industrial design context: the importance of group process in brainstorming / Amer Shakir Zainol ... [et al.]
Brainstorming is a series of procedures (rules) designed to maximize the productivity of groups engaged in idea generation by reducing production loss, popularized by Osborn, an advertising executive. The main concern in this tool is increasing creativity in an organization. This study examines two...
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| Main Authors: | , , , |
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Selangor,
2016-12.
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| Online Access: | Link Metadata |
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