The significant impact of customer relations practices (CRP), information technology (IT) and information sharing between supply chain partners (IS) on product sales / Arawati Agus, Za'faran Hassan and Sarminah Ahmad
This paper examines the relationship between supply chain management programs and sales in manufacturing companies in Malaysia. The study measures senior quality managers' or production manager's perception of SCM practices and sales in the industry. This study investigates relationships b...
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| Format: | Book |
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Universiti Teknologi MARA Cawangan Pahang,
2008-06.
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