Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya
Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more respo...
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Universiti Teknologi MARA, Cawangan Melaka,
2019-10.
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