Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman
As internet-based marketing utilizes channels of social media to interact and attract prospective customers to make online purchase for apparels there is a need to ascertain the extent to which salient features of social media such as customer engagement, attractive visual presentation and copywriti...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan,
2018.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|