Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman

• Main Authors: Mohamad Sheriff, Nooraini (Author), Zulkifli, Aisya Syahira (Author), Wan Othman, Wan Nur Shahira (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Negeri Sembilan, 2018.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

As internet-based marketing utilizes channels of social media to interact and attract prospective customers to make online purchase for apparels there is a need to ascertain the extent to which salient features of social media such as customer engagement, attractive visual presentation and copywriti...