The use of religious symbols in local brand advertisement as objects of trade / Mohd Fauzi Harun, Prof Madya Dr. Halim Husain and Dr. Nur Safinas Albakry

Good advertisements always tend to have the eye-catching elements and have to be memorable for the viewer. The cut-throat competitive market environment has made the advertising field explode with different marketing techniques and ideas not just to inform but transform the viewer's belief, in...

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Main Authors: Mohd Fauzi, Harun (Author), Halim, Husain (Author), Nur Safinas, Albakry (Author)
Format: Book
Published: Universiti Teknologi MARA, Perak, 2018.
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3rd Floor Main Library

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