Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.

• Main Authors: Md. Ab. Malik, Ariff (Author), Hairuddin, Hanitahaiza (Author), Shuib, Nurfaznim (Author)
• Formato: Livro
• Publicado em: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam, 2018.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Informa...