Firm's readiness to internationalization / Herwina Rosnan ... [et al.]
This study addresses primary issues on the internationalization readiness among Small and Medium Enterprises (SMEs). Four factors namely foreign distributing, foreign marketing, foreign network and entry strategy are examined to help in enhancing the understanding on internationalization readiness a...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam,
2018.
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| Subjects: | |
| Online Access: | Link Metadata |
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