Readiness to implement revenue diversification strategies by Malaysian Public Universities / Suhaiza Ismail, Nik Nazli Nik Ahmad and Siti Alawiah Siraj

• Main Authors: Ismail, Suhaiza (Author), Nik Ahmad, Nik Nazli (Author), Siraj, Siti Alawiah (Author)
• Formato: Libro
• Publicado: Accounting Research Institute (ARI), UiTM Shah Alam, 2019-12.
• Subjects: Article; PeerReviewed
• Acceso en liña: Link Metadata

The objective of this paper is to investigate the factors affecting the readiness (in terms of change commitment and change efficacy) of the public universities in Malaysia to implement revenue diversification strategies. Based on the Weiner's (2009) Theory of Organisational Readiness for Chang...