Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping a norm is today. While many studies have been conduc...
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| Auteurs principaux: | , , , , |
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| Format: | Livre |
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Universiti Teknologi MARA Cawangan Selangor,
2018-12.
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