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Television advertisement effectiveness in food industry among centennials / Intan Syafinaz Mat Shafie... [et al.]

Television (TV) advertisements have become one of the most powerful marketing tools in attracting their audience to become potential customers. They are widely used among food industry locally and also internationally. This study is conducted to identify the factors that contribute to an effective T...

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Bibliografski detalji
Glavni autori:	Mat Shafie, Intan Syafinaz (Autor), Mohammad Yunus, Yuslina Liza (Autor), Jamil, Nur Izzah (Autor), Musa, Aini Hayati (Autor)
Format:	Knjiga
Izdano:	Universiti Teknologi MARA, Negeri Sembilan, 2019.
Teme:	Article PeerReviewed
Online pristup:	Link Metadata
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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