Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman

• मुख्य लेखक: Abd. Rahman, Sofiah (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Cawangan Pahang, 2004-06.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Market identification calls for the right segmentation base. Hence, research works should be undertaken to test the usefulness of other variables in painting a picture of the consumer. Because merchandise uniqueness has become one of the most defining criteria of a successful retail store and since...