Lifestyle profiling : Using retail brand as a priori / Sofiah Abd. Rahman

Market identification calls for the right segmentation base. Hence, research works should be undertaken to test the usefulness of other variables in painting a picture of the consumer. Because merchandise uniqueness has become one of the most defining criteria of a successful retail store and since...

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Detaylı Bibliyografya
Yazar: Abd. Rahman, Sofiah (Yazar)
Materyal Türü: Kitap
Baskı/Yayın Bilgisi: Universiti Teknologi MARA Cawangan Pahang, 2004-06.
Konular:
Online Erişim:Link Metadata
Etiketler: Etiketle
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