Making sense of fashion involvement among Malaysian Gen Y and its implications / Carol Teo Boon Chui, Nur Suhaila Nik and Nurul Fatin Azman.
In keeping pace with globalization of the fashion retail industry, fashion retailers are expanding aggressively across Asia. Malaysia is no exception with clothing market demand expected to double from USD3.6 million in 2011 to USD7 million in 2018. New foreign retail brands have mushroomed to compe...
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Universiti Teknologi MARA Selangor,
2017-12.
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