Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng ... [et al.]

• Main Authors: Phuah, Kit Teng (Author), Mun, Waei Ow (Author), Sandhu, Sukjeet Kaur (Author), Kassim, Umi Kalsom (Author)
• Format: Book
• Published: Universiti Teknologi MARA Selangor, 2018-01.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers'...