Impact of social media on e-tourism : a critical analysis of determinants of decision making / V. Sivakumar.
E-Tourism is an emerging trend among the other e-commerce market. Availability of online tourism services has transformed the traditional approach of people in planning their tours and it engage nearly three-fourth of e-commerce share in India. Social media has boomed as the new mode to connect peop...
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Main Authors: | Sivakumar, V. (Author), Saranya, PR (Author), Leelapriyadharsini, S. (Author), Iyappan, A. (Author) |
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Format: | Book |
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Universiti Teknologi Mara Selangor,
2019-09.
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