Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...

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Bibliographic Details
Main Authors: K.Sandhu, Sukjeet (Author), Paim, Laily (Author)
Format: Book
Published: Universiti Teknologi Mara Selangor, 2016-09.
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Summary:This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.
Item Description:https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf