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Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrow...

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Bibliographic Details
Main Authors: K.Sandhu, Sukjeet (Author), Paim, Laily (Author)
Format: Book
Published: Universiti Teknologi Mara Selangor, 2016-09.
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Article
PeerReviewed
Online Access:Link Metadata
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MARC

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100 1 0 |a K.Sandhu, Sukjeet  |e author 
700 1 0 |a Paim, Laily  |e author 
245 0 0 |a Consuming for status among Malaysian working women / Sukjeet K. Sandhu and Laily Paim 
260 |b Universiti Teknologi Mara Selangor,   |c 2016-09. 
500 |a https://ir.uitm.edu.my/id/eprint/32803/1/32803.pdf 
520 |a This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption. 
546 |a en 
690 |a Labor. Work. Working class 
690 |a Women 
655 7 |a Article  |2 local 
655 7 |a PeerReviewed  |2 local 
787 0 |n https://ir.uitm.edu.my/id/eprint/32803/ 
787 0 |n http://www.jeeir.com/v2/index.php/30-current/2016/vol-4-no-3-2016/130-paper2-vol4-no3-2016 
856 4 1 |u https://ir.uitm.edu.my/id/eprint/32803/  |z Link Metadata 

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