The role of halalan-toyyiban supply chain practices as significant predictors towards excellent customer service management / Anizah Zainuddin, Sarah Irdina Ridzwan and Sarah Batrisyia Ridzwan.

This study examines the role of Halalan-Toyyiban supply chain practices (HTSCP) in the context of service management. Investigation was done to see how retail customers react to the role of HTSCP; that later influence their overall grocery experience. Halalan Toyyiban is a process associated with re...

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Bibliographic Details
Main Authors: Zainuddin, Anizah (Author), Ridzwan, Sarah Irdina (Author), Ridzwan, Sarah Batrisyia (Author)
Format: Book
Published: Universiti Teknologi Mara Selangor, 2020-06.
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