Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
Today, the issue of halal not only revolves in the food industry. Muslims also considering the halal notion even when they intent to purchase even cosmetic products. In response to this, the main objective of this study is to investigate the consumer intention in purchasing halal cosmetic products....
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| Format: | Book |
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Universiti Teknologi MARA, Kedah,
2019.
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