The influence of perceived benefits on young Malaysian Facebook users' homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
Portrayed as a rural hospitality product with unique Malaysian appeal, consumers' intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine...
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Universiti Teknologi MARA Cawangan Sarawak,
2017-04-23.
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