The influence of perceived benefits on young Malaysian Facebook users' homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin

• Main Authors: Ing, Grace Phang (Author), Osman, Zaiton (Author), Stephen Arin, Tania Imboh (Author)
• Formato: Livro
• Publicado em: Universiti Teknologi MARA Cawangan Sarawak, 2017-04-23.
• Assuntos: Article; PeerReviewed
• Acesso em linha: Link Metadata

Portrayed as a rural hospitality product with unique Malaysian appeal, consumers' intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine...