The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth

The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research...

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Bibliografische gegevens
Hoofdauteurs:	Efendi, Efendi (Auteur), Elizabeth, Maria (Auteur)
Formaat:	Boek
Gepubliceerd in:	Universiti Teknologi MARA Cawangan Sarawak, 2017-04.
Onderwerpen:	Article PeerReviewed
Online toegang:	Link Metadata
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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