The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth
The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research...
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Main Authors: | Efendi, Efendi (Author), Elizabeth, Maria (Author) |
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Format: | Book |
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Universiti Teknologi MARA Cawangan Sarawak,
2017-04.
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Online Access: | Link Metadata |
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